Big Green Egg
This campaign is centered around our primal instinct of competition. Become the Master isn't just the tagline. It's a challenge. Because at the end of the day, the Big Green Egg can do it all. It's how much of all you are willing to do.
For the Real masters
The idea that started it all. The Big Green Black Belt. Every Mom, Dad and amateur griller will say that they are the Grillmaster. Whether they actually are a seasoned seasoner or think they are, because they own a grill, there really isn't any way to prove it. Except with the Big Green Black Belt. After completing courses with the Big Green Egg Culinary Center, you will have earned an official Big Green Egg embroidered Black Belt as a symbol to all who attend your cookouts, outings and neighborhood kickbacks that you are an EGGspert of the highest degree and a true Grillmaster.